Visa Olympics Experience
Experiential, Campain, Social
Both Visa and the Olympics have always stood for acceptance. As a sponsor of the 2016 Olympic Games in Rio, Visa wanted to bring people together in a way that truly helped create a more accepting world. But how do you create a meaningful connection between strangers who have nothing in common or share the same language?
Rio Pool
Partnering with Uber, we brought people from different countries together in branded UberPools. Inside was an Olympic-themed interactive experience that let riders try on a selection of Olympic-themed face filters. Once they found their favorite, the riders created short videos together and shared them through Facebook Messenger. In just six weeks, this proprietary technology was created from scratch and implemented in six cities around the world.
Interactive in-car experience
From everywhere to Rio
The Visa RioPool ran simultaneously in New York, Santiago, Mexico City, Dubai, San Francisco, and Rio de Janeiro, needing coordinated on-site support teams to activate on the same day across time zones. On the ground in Rio during the Olympic Games, many riders were even surprised by Olympic athletes.
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"The perfect end to my experience in Rio."
Wayde Van Niekerk — 400M Gold Medalist
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"We had so much vun, even though i'm not sure if they understood anything."
Ashton Eaton — Decathlon Gold Medalist
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It's always great meeting new people, even being randomly paired with another kiwi."
Valerie Adams — Shot Put Silver Medalist
My Role
Concepting, storyboards, art direction, experience design, and on-the-ground production in Rio.
The Team
AKQA 2016
Dan Grech Creative Director
Ryan Cochrane Associate Creative Director
Jack Douglas Art Director
Joon Kim Visual Designer
Euzcil Casteneto Copywriter